Maison Margiela, which has recruited John Galliano as the brand’s lead designer, will be partnering with L’Oreal to launch a fragrance in 2017.

Renzo Rosso, whose company Only the Brave owns Maison Margiela, told the news to WWD.  

Galliano has been criticized in recent years for anti-Semetic statements, but Rosso says his behavior has not had a negative effect on the Maison Margiela brand. The opposite seems to be true – sales are up 30% since Galliano joined the company last year.